11.03.2008

30-day money back for basic version of PG Real Estate Software!

We are so convinced that you will love our powerful and user-friendly PG Real Estate software (Basic version) that offer 30-day money back guarantee. If you are in any way unhappy with your purchase, you can request a refund at any time within 30 days since the date the order is place.

11.03.2008

RELEASE of NEW version - PG Mortgage 2008!

PG Mortgage 2008 is available! New version includes the powerful features that will extend the possibilities of your mortgage business:

1) Website in US and UK modes. Now you have an opportunity to choose whether you would like to run your site in the USA or Great Britain. Adjust your site to the needs of your borrowers according to their location – switch from US to UK mode to let your users fill in the application forms according to their local samples and laws.

2) View applications online. All submitted forms are collected in the Pipeline section, where you can see and track them all online. You can make a search on the whole application’s database by the applicant name, application type, date added and loan status. Now your users can apply online sending several application forms.

3) PDF Applications. If your borrowers have submitted the application form in pdf format you can easily save it on your computer and print. Submitted application forms are collected on your site and you can reach them quickly anyway you prefer. There are also ready pdf forms your borrowers can download and fill them in at any time they like being offline. US and UK pdf application forms are available!

4) Texts management. Easy - to - use administrative panel gives you opportunity to change almost all site texts, rename all menu buttons and add unlimited number of your own pages. Every site page is opened in WYSIWYG editor and all your changes are published on the site quite after you enter the “Save” button. Now you will be able to edit the language files depending on the site mode (US or UK) you select.

5) Loan officer panel renewed. Loan officer panel is a useful tool for successful and fast growing mortgage companies. One panel allows you to create unlimited number of accounts for your loan officers and provide them with up-to date information. All Loan Officers have their certain site administrative panel access and possibilities. So your borrowers can make up their mind to which loan officer they would like to address their application form.

Request update now!

Haven’t decided yet? Buy now.

See All Features.

View Demo or Download Free Trial Version.

PG Realty News

02.03.2008

NEW Advertising campaign module

PG Real Estate Advertising campaign module is used for displaying any advertising on your site: banners, hyperlinks, contextual advertising from Google, Yahoo, MSN, etc. You will be able to adjust the settings of each advertising campaign. Detailed statistics is available.

PG Realty News

02.03.2008

New version of PG Real Estate is going to be released in the near future.

New version of PG Real Estate is going to be released in the near future. We are glad to introduce you an overview of new features that will be included in PG Real Estate 2008:

- Apart from English and Russian, new languages will be added – German, French and Spanish. Administrator will still be able to choose those that will be listed on the site or add more, if necessary.

- All members’ profiles will be optimized and search engines friendly. Domains of 3rd level will be available for brokers and agents, for example, agent_name.site_name.com.

- While the first message is created, apart from text field, other contact information will be displayed as well.

- You will be able to choose maps to be used on the site from Google, Yahoo or MSN.

- Multi-search option for searching on different locations at a time.

- Your company logotype placing on the uploaded images (watermark).

- It will be possible to print a listing.

- It is going to be possible to place definite listings on the index page of the site: 1. Administrator can choose the listings to be displayed there; 2. Based on rating of photos; 3. Last added ones.

- View the location of the member on the map using IP of the member detected during the registration.

- Video uploaded on the site will be stored in .flv file format.

- Ability of showing on member’s contact pages not just logotype but photos as well.

- Weather report displayed for the selected region on the search results page.

- New status “Sold” can be added to the listing and displayed in search results.

- It is possible to set a period of the listing to stay active after which manual prolongation is required.

- Integrating of internal calendar for rental offers with abilities to set a date when a tenant plans to enter or leave the property. It will also be possible to book properties for a definite period filling in a special form.

- Search and preview of the listings using search by territory radius in miles.

- Ability to change the cost of the paid services in the admin mode.

- Adding the status of the agents and their management through realtor’s panel.

- It will be possible to add funds among members.

- One can set the time for using paid service – slide-show.

- Administrator can edit the cities in the admin panel.

- Limitations adding: add does not become active till one of the property description references is filled in. Otherwise the listing will not be displayed in search results.

- Administrator can set the number of listings for free members.

- Ability to add a few accommodations in 1 listing. Required in variants such as apartment complex, hotel etc.

- A more convenient way to operate a large number of listings (MLS import, fpr example).

- Informational pages of the site, such as news, will also support multi languages

- Search results will include map displaying the location.

- Possibility to add internal site currency, i.e. you ca either use internal currency or choose any international currency (dollars, pounds, euro etc).

- Search on any keyword in administrator’s panel.

- Setup and settings for changing the look of the server errors display.

- Check of the email’s validity during the registration process.

- Possibility to add listings via admin panel.

- Setting a number of listings available for private persons.

- Administrator’s panel menu improvements.

- Ability to set preferences for modules and functions of the site in the modes of Real Estate Portal or a site of a separate Real Estate company.

- Possibility to add additional pages with subsections.

- New way of making payments on the site by sms.

- Ability to add new paid groups.

- Free trial period can be set for paid groups.

- Adding of settings for bonuses when the profile is filled.

- All email notifications will be changed into text ones.

Besides, in 2008 year after PG Real Estate release many useful modules will be added to it:

- «Advertising campaigns». Module for displaying any advertising on your site starting with banners up to contextual advertising like Google, Yahoo, MSN. Statistics and display settings.

- «Poll». The module allows to post different kinds of polls on the site.

- «Events». Module is used to create different kinds of events for your site users. Any member can create an event and invite other members.

- «Instant Messenger». The module will allow you to extend communication abilities of your site.

- «Blog». Blog for site members.

- «Yellow pages». Display of referential information from yellow pages.

- «RSS». Setup and export of RSS feeds.

- «Mortgage». Module for choosing right mortgage package.

- «Rating». Ability for site members to rate different services.

- «SMS messages». Ability to send and receive sms notifications.

- «Newsletter». Possibility to send out newsletters to the members of the site.

- «Link exchange module». Module for SEO optimizators.

If you haven’t decided yet about the purchase, buy it now! You will be provided with 12 months of free updates!

PG Realty News

26.10.2007

Mortgage Market competitors

Competition is one of the most important things that makes world moving around. So on the questions “How can we compete with big online lender companies” the best answer would be..”What for?” Leading mortgage companies did a lot of mistakes during their activity, and now you can get a chance to learn them and not to repeat them. It will give you two things: to avoid this problems in future and use the successful experience. Rather enough, don’t you think so? Yet, there are several huge mistakes these leading online lending companies are repeating over and over - and they just never seem to learn their lesson. If nothing else, most of these “BIG” online lenders have taught us what not to do!

Let’s explore one of the things these companies are doing wrong, how much it costs them and why they are competing with you, you are not competing with them. Here is one common misconception:

1) It takes a lot of money to compete on the internet:

It’s not true at all. Marketing your loan business takes careful planning, education, patience and a small advertising budget. Most of the leading online loan companies you hear about have a “BIG” advertising budget backed by venture capitalists who eventually will want a return on their investment.

“BIG” online lenders also have a “BIG” business overhead that makes it impossible to make any kind of a reasonable profit. They are either too impatient to learn to market loans properly themselves, or they trust their promotions to people who know nothing about the loan business (people who have never originated a loan in their lives). They may get lots of “hits” on their web sites, but they close very few loans.

Without regard for the borrower, the leading lending companies have become money-hungry monsters that constantly think it’s time for dinner. The “BIG” online lending companies that are over-promoting their web sites are losing a ton of money every quarter (some around $250,000 or more) by spending extravagant amounts on the wrong types of advertising to try and obtain marketshare (like $1.5 Million for two key words on Yahoo). How many loans do you think they have to close to make this money back?

And, what kind of potential borrowers do you think these “BIG” advertisers attract? Without a doubt, they attract “Rate Shoppers!” In my experience as a mortgage broker, Rate Shoppers are the worst types of borrowers you can attract. Here’s why:

(1) A Rate Shopper may call you every day to tell you of another lender that is advertising a lower rate (even if they can’t qualify for the loan program).

(2) A Rate Shopper seems to have a problem believing anything you tell them, possibly because they are secretly dealing with a loan officer from another company who is telling them something different than you are telling them.

(3) A Rate Shopper will sometimes question every scrap of documentation that you request them to provide to get the loan done.

(4) Typically, Rate Shoppers are not “A” paper borrowers, but wouldbe borrowers trying to get a better rate than their credit scores will permit because they don’t want to accept the fact that their credit stinks!

Attracting Rate Shoppers is a huge reason why these “BIG” online lenders have such a lousy closing ratio (at last count, our research showed most of these BIG lenders had less than a 30% closing ratio - many as low as 2% to 3%). Would this closing ratio be acceptable to you? This tells you what their borrowers must think.

2) ”BIG” Branding Bloopers:

Losing money in the mortgage business is not an acceptable option. Somehow, the “BIG” online lender “bean counters” have surmised that there is an acceptable ratio for losing money in the loan business. Mostly this is due to an overoptimistic branding effort conjured up by marketing “specialists” who have no stake in the outcome and don’t realize that branding campaigns (for the most part) are a losing proposition for a new internet company.

Branding is effective for Coca Cola, Kleenex or a company like Ford who might spend $3 Million on an ad for 30 seconds during the Super Bowl. They have spent years building their brand. And, you pay for their extravagance when you purchase a product from them. Online lenders have yet to prove that this tactic of ridiculous advertising spending and rate-cutting works well (or at all for that matter) in the online mortgage business.

3) You don’t need much funds to compete effectively in the Internet

We have been working with a number of online lenders who apply careful planning, education and patience to produce a constant and significant profit to their bottom line from loans originated on the internet - and they aren’t in debt due to their advertising campaigns. Patience is the key. It is said that “A sign of true patience is finding something productive to do while you’re waiting.” So, devise your marketing plan carefully, educate your management team and your loan consultants about your web site, and be patient (give it a little time for your plan to work and those search engines to update their listings).

4) To sum up…

To sum it all up, the “BIG” online lenders are trying to compete with you, not the other way around. The truth is, most borrowers who are interested in applying for a loan over the internet first look to see if a local lender or mortgage broker has a web site. They feel better if you’re close by. They may even want to come to your office and check things out.

This is a playing field that the “BIG” online lending companies don’t have the benefit of competing in - and never will. They also can’t offer the borrower genuine personalized (one on one) service, and it is doubtful that they will ever have a personal or long-lasting relationship with their borrowers.

Technology exists to easily and affordably keep ahead of these socalled giants and you can do a better job of satisfying your borrower’s needs with nowhere near the cost and effort these “BIG” online lenders expend.

The truth is, The leading online lenders can’t compete with you!

PG Realty News